Overview

Reform Pilates is a boutique reformer Pilates studio located within All Sport Health and Fitness in Fishkill, NY. The studio offers a focused, high-end fitness experience in an intimate setting. The brand direction was rooted in creating a classy, grounded, and earthy aesthetic that reflected the calming and intentional nature of Pilates, while still feeling premium and approachable.

The visual identity leans into minimalism with a refined color palette, clean typography, and nature-inspired design elements. The branding was applied consistently across all touchpoints — from print collateral to social media — creating a cohesive and elegant experience both online and in-studio.

Services

Creative Direction
Brand Identity Design
Website Design
Print Collateral Design
Social Media Branding
Account Setup & Launch Strategy

---

Let’s talk about wellness branding.

Are you building a brand for your fitness studio or wellness business? Let’s bring your vision to life with thoughtful design that reflects your values. Click the button below to start the conversation.